DIRECT COLOUR

High impact direct pigment colour for fashion tones and vivid shine. With Direct Colour, there are no limits to your creativity! Apply to clean, dry hair, then saturate. For a more intense result, perform a pre-lightening service. Do not touch indirect colour with direct colour during the processing time of 20–30 minutes. Rinse until water runs clear and finish off with Shampoo and Conditioner.

100% VEGAN INGREDIENTS

SOOTHING ALOE VERA

COLOUR PRESERVE SYSTEM

ALWAYS CRUELTY FREE

OUR COLOR PHILOSOPHY
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LIMITLESS CREATIVITY
EASY TO USE
ORGANIC KEY INGREDIENTS
LIMITLESS CREATIVITY

With these seven dynamic, playful colour tones, there is no limit to your creativity using Ref Stockholm Direct Colour!

BECOME A REF SALON

REF Stockholm is a Swedish haircare brand driven by a passion for high performance, sustainability, and ethical beauty. Founded by professionals for professionals, REF blends the power of nature and science to create vegan, cruelty-free products that deliver outstanding results. With a commitment to environmental responsibility and a presence in over 30 countries, REF empowers stylists and consumers alike to express their true selves—beautifully and consciously. Welcome to our world - where Nature meets Science!

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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.