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HIGH LIFT SERIES
A high coverage, permanent colour treatment that provides long-lasting, rich colour and lustrous shine.This high-impact formula however still remains kind to hair and scalp through its unique ingredient composition. A high-performance color designed for gentle lightening of the hair that lifts up to 5 levels. It comes in five perfectly balanced shades, tailored to suit different starting points. This formula delivers maximum lift while providing optimal care and shine.

100% VEGAN INGREDIENTS

ALWAYS CRUELTY FREE

SOOTHING ALOE VERA

STRENGTHENING QUINOA PROTEIN


Gentle innovative, formulas developed with the best ingredients. REF offers colours that are easy to use in many fantastic shades.


Every batch of colour is tested to maintain consistency with PH, viscosity and dermatology. We mathematically test for consistency in colour tonality to ensure quality every time.


REF Hair Colour minimizes the amount of chemicals used in the process of hair colouring. The combination of adding natural ingredients and our Colouring System, enhances the hairs natural shine by improving its condition.


BECOME A REF SALON
REF Stockholm is a Swedish haircare brand driven by a passion for high performance, sustainability, and ethical beauty. Founded by professionals for professionals, REF blends the power of nature and science to create vegan, cruelty-free products that deliver outstanding results. With a commitment to environmental responsibility and a presence in over 30 countries, REF empowers stylists and consumers alike to express their true selves—beautifully and consciously. Welcome to our world - where Nature meets Science!
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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.