Automated Collection

Dare to be different.
Our Hair Color Collection is your canvas for self-expression—featuring a spectrum of high-impact shades, from vibrant pastels to deep, dimensional tones. Whether you're going for a dramatic transformation or a subtle shift, these salon-quality formulas deliver rich pigment, shine, and staying power. Created for every hair type, every mood, and every bold move.

WITH OUR Automated Collection , YOU CHOOSE

HIGH SHINE​

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LONG-LASTING

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PRE-BONDED​

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SUSTAINABLE

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OUR COLOR PHILOSOPHY

1. OUTSTANDING ​COLOR TECHNOLOGY
​​Together with some of the most experienced color​ developers in the world, we created a color that makes ​it bullet proof to get high shine and long-lasting colors, ​without compromising on hair quality. 

2. STABLE RESULTS THROUGH ​SHIFTING TRENDS​
​The endless flow of inspiration online makes ​way for daily color transformations in the salons.​ So, we developed a color that creates ​stable results through shifting trends.​


3. A NEW TAKE ON ​SUSTAINABILITY​​
With a rising consciousness among salons, hairdressers ​and clients, we created a color concept ​with sustainable packaging and materials.

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BECOME A REF SALON

REF Stockholm is a Swedish haircare brand driven by a passion for high performance, sustainability, and ethical beauty. Founded by professionals for professionals, REF blends the power of nature and science to create vegan, cruelty-free products that deliver outstanding results. With a commitment to environmental responsibility and a presence in over 30 countries, REF empowers stylists and consumers alike to express their true selves—beautifully and consciously.

Welcome to our world - where Nature meets Science!

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