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PERMANENT COLOURS
100% Vegan permanent colouring system in 89 shades with 100% coverage. REF Permanent Colour contains soothing Aloe Vera, strengthening quinoa protein and has less than 2% ammonia. These colours provide long-lasting, rich colour and lustrous shine.
STRENGTHENING QUINOA PROTEIN
The vegan Keratin of Nature. This protein has among the widest spreads of amino-acids with a similar structure to Keratin, which is the natural building block of hair.
SOOTHING ALOE VERA
Aloe vera benefits hair by preventing hair loss, removing excess oil, moisturizing, protecting from sun damage, and treating dandruff or scalp infections.
LONG LASTING COLOURS
REF Stockholm colour lines molecules are of the highest quality, also ensuring long-lasting, even, and irresistibly radiant colour. REF Permanent Colour has 100% coverage.
100% VEGAN INGREDIENTS
At REF Stockholm we provide highly effective products that contain no sulphates, are cruelty free, vegan and climate compensated.


Gentle innovative, formulas developed with the best ingredients. REF offers colours that are easy to use in many fantastic shades.


Every batch of colour is tested to maintain consistency with PH, viscosity and dermatology. We mathematically test for consistency in colour tonality to ensure quality every time.


REF Hair Colour minimizes the amount of chemicals used in the process of hair colouring. The combination of adding natural ingredients and our Colouring System, enhances the hairs natural shine by improving its condition.


BECOME A REF SALON
REF Stockholm is a Swedish haircare brand driven by a passion for high performance, sustainability, and ethical beauty. Founded by professionals for professionals, REF blends the power of nature and science to create vegan, cruelty-free products that deliver outstanding results. With a commitment to environmental responsibility and a presence in over 30 countries, REF empowers stylists and consumers alike to express their true selves—beautifully and consciously. Welcome to our world - where Nature meets Science!
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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.