BLONDE.ID

Two of the industry’s most innovative lightening products, designed with exclusive care formulas to ensure both safety and optimal lift. The concept was created to fill hairdressers needs to achieve various blonde preferences through different techniques. Whether you’re looking for a perfectly blonde brilliance or a subtle yet unique balayage, REF can help you to create and find the perfect Blonde.ID

100% VEGAN INGREDIENTS

ALWAYS CRUELTY FREE

SOOTHING ALOE VERA

STRENGTHENING QUINOA PROTEIN

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Finding the perfect Blonde.ID is easy with our high-quality, 100% vegan bleaches which provide hairdressers and their clients the opportunity to find a reference that fits their personal preferences.

BECOME A REF SALON

REF Stockholm is a Swedish haircare brand driven by a passion for high performance, sustainability, and ethical beauty. Founded by professionals for professionals, REF blends the power of nature and science to create vegan, cruelty-free products that deliver outstanding results. With a commitment to environmental responsibility and a presence in over 30 countries, REF empowers stylists and consumers alike to express their true selves—beautifully and consciously. Welcome to our world - where Nature meets Science!

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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.