REF COLOUR

Designed for stylists who value performance and sustainability, REF Colour offers high-coverage, long-lasting shine with permanent and demi-permanent options. From rich tones to bold bleaches and boosters, REF supports every creative vision—without compromising hair health.

STRENGTHENING QUINOA PROTEIN

Quinoa Protein, rich in essential amino acids, mimics natural keratin to strengthen hair and enhance its health and beauty.

SOOTHING ALOE VERA

Aloe Vera is known for its healing, moisturizing, and soothing properties, helping to calm and protect the scalp.

100% VEGAN INGREDIENTS

All REF products are 100% vegan. Great effort is put into research of finding new vegan ingredients and materials.

HIGH TECH FORMULA

Gentle innovative, formulas developed with the best ingredients. REF offers colours that are easy to use in many fantastic shades.

EXPLORE REF COLOUR

PERMANENT COLOURS

PERMANENT COLOUR

SOFT COLOUR

SOFT COLOUR

DIRECT COLOUR

DIRECT COLOUR

BLONDE.ID

BLONDE.ID

(2 PRODUCTS)
OUR COLOR PHILOSOPHY
View full color guide View full color guide
HIGH TECHNOLOGICAL FORMULA
BATCH TESTING
NATURAL INGREDIENTS
HIGH TECHNOLOGICAL FORMULA

Gentle innovative, formulas developed with the best ingredients. REF offers colours that are easy to use in many fantastic shades.

BECOME A REF SALON

REF Stockholm is a Swedish haircare brand driven by a passion for high performance, sustainability, and ethical beauty. Founded by professionals for professionals, REF blends the power of nature and science to create vegan, cruelty-free products that deliver outstanding results. With a commitment to environmental responsibility and a presence in over 30 countries, REF empowers stylists and consumers alike to express their true selves—beautifully and consciously. Welcome to our world - where Nature meets Science!

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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain.